There is one weekend in September when the younger generation descends on Baden-Baden. This can only mean one thing: it's time once again for the annual SWR3 New Pop Festival!
Since 1998, the Baden-Baden based SWR3 radio station has been staging the festival as a means of introducing newcomers in the music scene to the German audience. Over the years, hundreds of artists have performed at the event including Alanis Morissette, Lionel Richie, Xavier Naidoo, HIM and Udo Lindenberg.
This year too is no exception and will see a number of up-and-coming acts such as the Imagine Dragons, Passenger and Birdy take to the stages at the various venues between the 12-14 September 2013.
But it's not only the selection of music that attracts visitors during this weekend; the whole of Baden-Baden is in party mood and with a wide ranging programme of side events there's all the more reason to embark on a tour of the bars.
As in previous years, the LA8 Arts Centre will be transformed into the Havana Club Lounge for the three-day festival providing an energetic atmosphere with live Cuban music. And from here, party-goers preferring the latest club sounds to dance to needn't walk far … one floor down to be exact to the TwentyOne Club where they certainly will be in their element.
We're already tapping our feet in anticipation of a vibrant weekend and look forward to seeing you there too.
The Concierge Team